5/2/2023 0 Comments Flipboard appThe 150 publishers signed up to Flipboard’s advertising offer are making “10 to 15 times” more money per user per article on the app than via advertising on their own websites, McCue claimed. McCue said the “division of 10” from traditional ad revenue to digital and then another division of 10 from digital to mobile “has got to be figured out ultimately” in order to “subsidise” content in a digital environment. McCue said: “I was surprised Google killed Reader, there was a certain amout of finality to it which is concerning for people: 1.5 million people used Google Reader on Flipboard.”įlipboard is also working to ensure the price of digital and mobile advertising replicates that of traditional advertising for publishers. It is also building extra capability to allow users to add additional feeds to the Reader-copycat service. Last month Flipboard hired Eric Feng, chief technology officer from movie streaming service Hulu, to oversee engineering and strategy, underling its commitment to video and TV.Įlsewhere, McCue revealed his company is launching a new service that mirrors the Google Reader API – the news aggregator Google axed earlier this week – so former users of the search engine’s service can access all their previous content through Flipboard. Speaking via a video link at The Guardian’s Changing Media Summit in London, Flipboard founder and CEO Mike McCue said the company is currently looking at ways users could curate their own TV channels to share with others and also how they can use the app to surface the most popular or relevant current TV content to them. Telegraph and Halifax were the first brands to run Flipboard ads in the UK.
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